DineTracer  /  Use cases  /  Food & Beverage Distributors
For food, beer, wine and spirits distributors

Win the account before the first order.

A new restaurant picks its suppliers before opening day. DineTracer finds new restaurants and bars in public liquor-license and food-service filings, so your reps can call while the order guide is still blank.

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Free to start. No credit card.

Once a restaurant's order guide is set, you're asking it to switch.

Distributors compete hardest for accounts that already exist. A restaurant that has opened has its broadline supplier, its beer and wine reps and its delivery days settled.

A new liquor license is a dated public record that a bar or restaurant is getting ready to serve alcohol. Pre-opening inspections and new food-service licenses show the same for kitchens. DineTracer checks for new filings every 4 hours.

What a distributor gets

New liquor licenses

On-premise liquor-license filings with the license type the state reports and the filing date, so you can tell a full bar from a beer-and-wine restaurant.

Pre-opening restaurants

Pre-opening inspections, build-out permits and new food-service licenses for kitchens that haven't opened yet.

A lead you can call

Business name, address and filing date, plus the business phone and website, and the owner or registered agent when a filing names one.

Your delivery area

Leads in 23 states and D.C. Filter to the states and cities your trucks cover.

New-account Monitors

Save your filters once and get new licenses by email every 4 hours, daily or weekly. Free to create. Each new lead a monitor emails you costs 25 credits ($0.50), the same as unlocking it, and you set the most leads per email. No charge when there's nothing new.

Yours to keep

Leads you unlock are yours. Download them again any time, as a CSV for your CRM.

From new license to first order

Step 1

We read the filings

Every 4 hours we pull new liquor-license and food-service filings across our coverage.

Step 2

You filter to your routes

Narrow by state, city, lead type and filing date.

Step 3

You call first

Unlock the leads or create a Monitor, then reach the owner while they're still choosing suppliers.

Where the data comes from

Built on public recordsEvery lead starts from a government record: a liquor-license filing, a building or health permit, or a business registration. Each one names the agency it came from. We add details from Google business listings and the business’s own website.
Owner contact when a filing names oneWhen a public business-registration filing lists an owner or registered agent, the lead can include their phone and email, which may be personal. A data provider does the matching. Numbers on Do-Not-Call lists are left out.

Questions

Do you show the type of liquor license?
Yes. Each liquor lead shows the license type the state reports, so you can separate full bars from beer-and-wine restaurants.
How early do you find these restaurants?
It depends on the filing. Liquor-license filings and build-out permits usually show up weeks to months before opening. Pre-opening inspections show up days to weeks before.
Which states do you cover?
The Restaurant Database (liquor licenses) covers California, Colorado, Connecticut, Florida, Georgia, Illinois (Chicago only), Massachusetts (Boston only), New York, Ohio, Oregon, Pennsylvania, Texas, Virginia, Washington and the District of Columbia. Early leads (pre-opening filings, build-out permits and new food-service licenses) add Delaware, Kentucky, Louisiana, Maryland, Michigan, Missouri, Nevada, North Carolina and Tennessee. The map on our home page shows what we have in each state.
Is this just big chains?
No. Most of the leads are independent restaurants and bars.
Where does the data come from?
Public government records: liquor-license filings, building and health permits, and business registrations. We add details from Google business listings and the business's own website. When a public business-registration filing names an owner or registered agent, a data provider matches that person to a phone number and email address, which can be personal. Numbers on Do-Not-Call lists are left out. We don't scrape LinkedIn, social networks or people-search websites.

Get on the first order guide.

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