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DineTracer
How to use DineTracer.
A complete, tab-by-tab walkthrough — every screen, every filter, and exactly how to turn fresh restaurant filings into a working call list.
9 sectionsevery filter explained~10 min read
DineTracer reads public liquor, permit, and health filings across the U.S. and turns them into a
callable lead list — often months before a restaurant opens, before it’s on Google, has picked a
POS, or hired a team. You browse and preview everything for free; you spend credits only when you’re ready to
reveal or export the real details.
First, how credits work
One simple currency for the whole product.
- 1 credit = $0.01. Buy them in packs ($25 = 2,500 credits, $100 = 10,000, $500 = 50,000).
- Browsing and previewing is always free — filter, sort, and see the shape of every list at no cost.
- Unlocking or exporting a lead costs 25 credits ($0.25) — that reveals the business name, address, and contact.
- Creating an alert costs 10 credits. Credits are non-refundable, so buy what you’ll use.
01Your home base
The Overview
The first thing you see. Four tiles summarise your account: Verified locations (restaurants currently in the system), States covered, Active alerts (searches running for you), and Your credits. Below, the Leads by state and POS status charts show where the opportunities are and what point-of-sale each restaurant runs — or doesn’t. There are no filters here; it’s your at-a-glance dashboard.
The Overview: account totals plus Leads-by-state and POS-status distributions.
02The core
All Leads
Your main workspace. Every row is a restaurant that filed — shown with its signal, state, city, filing date, POS status, and hours. The rows are masked on purpose: you preview the exact shape and volume of the data for free, then unlock the real details when a lead is worth it. The filter bar is how you get from 84,000 rows down to just the restaurants you sell to.
All Leads with the full filter bar and masked rows awaiting unlock.
All Leads — filters & controls
All states
Narrow to one or more of the covered states. Leave it on All states to see the full pipeline.
All POS statuses
Filter by the point-of-sale a restaurant appears to run — e.g. No POS yet, Toast, Square, Clover, SpotOn. Set it to No POS yet to surface restaurants that haven’t chosen a system.
All signals
The filing that flagged the lead: liquor license, building permit, or health inspection.
All hours statuses
Whether posted business hours were found — a proxy for how far along a restaurant is.
All social
Whether a social-media presence (Instagram/Facebook) was detected.
All delivery
Delivery platform detected on the restaurant’s site (DoorDash, Uber Eats, etc.).
All reservations
Reservation platform detected (Resy, OpenTable, Tock).
All operators
Filter by the operating company or owner behind the location.
Has website
Tick to show only leads that have a website on file.
Narrow by… (search)
Free-text search across business name, city, and owner.
Reset
Clears every filter back to defaults.
Unlock 1 / selected / all
Masked rows stay hidden until you unlock them. Reveal one row, your ticked selection, or the whole filtered set — 25 credits per lead. Your balance shows right there.
03The enrichment
POS Checks
For every liquor lead, DineTracer looks at the restaurant’s public web footprint and detects which online-ordering / POS platform they appear to use. The All-time totals break the whole base down by platform — Toast, Square, Clover, SpotOn, Slice, DoorDash — and, crucially, how many have no POS detected. If you sell POS or payments, filtering to “No POS” is your shortcut to the best prospects.
POS Checks: the platform breakdown across the base, with a searchable results table.
POS Checks — filters & controls
All-time totals
The platform breakdown across the whole base — how many run Toast, Square, Clover, SpotOn, Slice, DoorDash… and, most usefully, how many are No POS detected.
Narrow by business name
Free-text search to jump to a specific restaurant.
All results
Filter the table to a single detected result (e.g. only Toast, or only No POS).
Reset
Clears the search and result filter.
04Beyond liquor
Secondary Intelligence Signal
Liquor licenses are just one signal. Secondary Intelligence adds three more early-warning tabs: Permits (restaurant & food-service building permits — a construction/build-out signal, across 16 jurisdictions), New Establishments (newly-licensed food-service businesses), and Pre-Open (restaurants in the pending / pre-open pipeline). Each is its own searchable table with a Reset — use them to catch restaurants that never file for liquor.
Secondary Intelligence → Permits: build-out filings across 16 jurisdictions.
Secondary Intelligence — controls
Permits / New Establishments / Pre-Open
Three tabs, each a distinct early signal beyond liquor licenses.
Narrow the set (search)
Free-text search across business, address, and detail.
Reset
Clears the search back to the full set.
05The fast path
Export for Sale
The quickest way to a ready-to-work call list. Instead of unlocking rows one by one, you pick a buyer persona, choose how fresh the filings should be, and DineTracer builds a targeted, de-duplicated list tuned to that buyer — then exports it as a CSV. This is where most sellers live day-to-day.
Export for Sale: the persona-driven prospect-list builder.
Export for Sale — controls
Who’s this for
Pick the buyer persona closest to what you sell — POS Vendor, Equipment / Distributor, Insurance, or Staffing. Each persona tunes which leads and fields you get (e.g. POS Vendor = liquor leads with no known POS).
Filing freshness
How recent the filings must be: 14, 30, 60, or 90 days. Tighter = hotter, fewer.
Only new since last export
Leave on so you never pull — or call — the same restaurant twice across exports.
Preview → export
Preview shows the exact count against your data right now; exporting builds the CSV and spends credits (25 per lead).
06Set it and forget it
Alerts — Create Alert
Rather than checking back every day, save a search once and let it run. An Alert re-checks on your chosen cadence and emails you only the new matches automatically — so fresh leads come to your inbox.
Create Alert: name it, pick a source, set criteria and cadence.
Create Alert — controls
Alert name
A label you’ll recognise later, e.g. “Full liquor – TX & FL”.
Source
Which list this alert watches: Liquor License Leads, NYC Pre-Open, FL New Food, SF Permits, Denver Pending, and more.
Criteria
Below the source you set the same filters as the lead list — states, signal, and POS status — so the alert only watches the slice you care about.
Frequency
How often DineTracer re-checks and emails you new matches (e.g. daily). Setting up an alert costs 10 credits.
07Manage your searches
Alerts — Monitors
Every alert you create lives under Monitors. Here you pause, resume, or delete them, see how many leads each has delivered, and when it last ran. It’s mission control for everything watching on your behalf.
Monitors: your saved alerts with delivery counts and status.
Monitors — filters & controls
The table
Every saved alert with its source, coverage, signal, POS filter, frequency, total delivered, and status — plus pause / resume / delete.
Search alert name
Jump to a specific alert.
All sources / All statuses
Filter the list by source or by Active / Paused status.
Download CSV
Export your list of alerts and their stats.
08The big picture
The Map
The Map answers one question fast: where are the leads? It plots aggregate density across the whole country — the hottest metros for your territory — and lets you zoom and pan to drill into any region. For leads you haven’t unlocked it shows density only, never a single pin, so nothing you haven’t paid for is ever pinpointed. But the map is no longer just a heat map: every lead you unlock or export now drops on as an exact, clickable pin — and each of those pins can show you the real place, live from Google, without ever leaving DineTracer.
The Map with a lead’s Preview on Google open — photos, rating, reviews and hours, right inside DineTracer.
How the map works now · three layers
Density for everyone, exact pins for what you own.
- 1 · Density view — free, always on. Softly shaded areas show how many restaurants are filing where. It is built for planning: find the metros worth your time. It stays deliberately fuzzy — it counts an area, it never drops a marker on one business — so a lead you have not paid for can never be located from the map.
- 2 · Your unlocked pins. The moment you unlock or export a lead, it appears on the map as a precise, dark, clickable pin. Click it and a small card shows that lead’s name, address, and the signal that surfaced it. Only the leads you have paid to reveal are ever placed exactly — these pins are yours.
- 3 · Google preview — the brand-new part. That pin card now carries a “Preview on Google” button. Press it and a live Google place card opens right inside DineTracer — no new tab, no leaving the app.
New · Preview on Google, step by step
See the real storefront before you pick up the phone.
- Unlock or export a lead from any list — it drops onto the Map as your exact pin.
- Open the Map tab and click your pin. A card appears with the name, address, and signal.
- Press “Preview on Google ▾”. A panel opens with that restaurant’s Google place card: storefront photos, star rating, recent reviews, and current opening hours — the real place, not just a row in a table.
- Want the full listing? Hit “View on Google Maps” to open it in a new tab instead.
What it is for. A filing tells you a restaurant exists; the Google preview tells you what it actually is. In seconds you can confirm it is a real, operating restaurant at the right address, size up its style from the photos and reviews, and walk into the call already knowing who you are talking to. It costs no extra credits — the preview is simply a richer look at leads you have already unlocked.
09Fuel up
Usage & Pricing
When you’re ready to unlock or export, top up here. Pick a pack — $25 (2,500 credits), $100 (10,000), $500 (50,000), or a custom amount — tick the non-refundable acknowledgement, and check out securely. Your live balance and its dollar value are shown up top.
Usage & Pricing: buy credits in packs, or a custom amount.