DineTracer  /  Industries  /  POS & Payment Companies
For POS, merchant-services & payments teams

Reach a restaurant before it picks its POS.

A restaurant chooses its point-of-sale once — while it's building out, before the doors open. DineTracer surfaces new restaurants the week they file, so your reps land the first call instead of fighting a signed Toast or Square contract.

Public records in. Callable leads out. Start free.

The window

By the time a restaurant is on Google, it already has a POS.

Once a place is open and taking orders, it's running someone's terminal — and you're a rip-and-replace, competing on price against an incumbent with a two-year agreement. The winnable moment is the build-out, when nothing is signed yet.

Bought lead lists don't help: they're stale, full of places that already closed, and they tell you nothing about who's still up for grabs. DineTracer reads the earliest public signal a restaurant leaves — the liquor-license filing, the build-out permit — and it detects the POS in use, so you can target the accounts that are actually open.

What you get

Everything you need to reach them first.

Pre-open pipeline

New and soon-to-open restaurants from liquor-license filings, build-out permits, and new food-service licenses — weeks to months before opening.

POS detection

See which POS a restaurant is already running, where we can detect it — so you can filter to switch targets on a competitor's system.

“No POS yet” filter

Zero in on the newly-filed restaurants with no POS detected — the accounts still open to a first pitch.

Your territory

Filter by state and metro across our live coverage, so reps only see the restaurants in their patch.

New-filing alerts

Set the filter once; new matching restaurants are emailed to you as they're filed — no daily portal-checking.

A callable record

Business name, address, filing type and date, license/permit status, map location, and posted hours — not just a name.

How it works

How a POS team uses it.

STEP 1

Pick your territory

Choose the states and metros your reps cover. Every lead is a real, geocoded restaurant location — de-duplicated across sources.

STEP 2

Filter to what's winnable

Filter to new filings with “no POS yet,” or to restaurants on a competitor's system for a switch campaign.

STEP 3

Reach them during build-out

Call or email the owner while they're still choosing systems — first contact, before the contract.

How we source

Clean enough to hand to compliance.

Public records onlyEvery lead comes from public government records — liquor-license filings, building and health permits, and business registrations. Nothing is scraped from social profiles or people-search sites.
A business, not a personDineTracer tracks establishments and their public filings — the restaurant, its address, its license. You reach the business, on the record.
Questions

Frequently asked.

How early do you find these restaurants?
At the earliest public signal — usually the liquor-license filing or build-out permit, which lands weeks to months before a restaurant opens.
Can you really tell me which POS a restaurant uses?
Where it's publicly detectable, yes — DineTracer flags the POS in use so you can filter to switch targets or to restaurants with no POS detected yet.
Which states do you cover?
Live coverage spans California, New York, Texas, Pennsylvania, Connecticut, Virginia, Georgia, and Massachusetts, with more rolling out.
Is this just big chains?
No — the pipeline is overwhelmingly independent restaurants, which are exactly the accounts still choosing a POS.
Where does the data come from?
Public government records only — liquor-license filings, building and health permits, and business registrations. No people-search, no scraped personal contacts.
Get started

Own the first call in your territory.

Start free and pull the new restaurants filing in your states this week.