DineTracer  /  Industries  /  POS & Payment Companies
For POS, merchant-services and payments teams

Reach a restaurant before it signs a POS contract.

Most restaurants set up their point-of-sale during the build-out, before the doors open. DineTracer finds new restaurants in their public filings, so your reps can call before a Toast or Square contract is signed.

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Free to start. No credit card.

By the time a restaurant is on Google, it already has a POS.

Once a restaurant is open and taking orders, it's running someone's terminal. Your pitch becomes a replacement, against an incumbent with a signed agreement. The better time to call is during the build-out.

Bought lead lists are stale and full of restaurants that already closed. DineTracer starts from public filings instead: new liquor licenses, build-out permits and pre-opening inspections. For restaurants that are already open, POS Opportunities lists the ones where a recent check of their website found no supported POS.

What a POS team gets

Pre-open pipeline

New and soon-to-open restaurants from liquor-license filings, build-out permits and new food-service licenses.

POS Opportunities

A ranked call list of open restaurants with no supported POS on their website. Filter by state, city and license date, then export to CSV.

“No POS detected”

What POS Opportunities is built on: a recent website check found no supported POS. It doesn't prove the restaurant has none, so treat it as a lead to research.

POS & Tech Lookup

A separate product. See which POS, online-ordering and delivery tools a restaurant's website shows, for switch campaigns against a competitor.

New-filing Monitors

Save a filter once and we email you new matching restaurants, as often as every 4 hours. Free to create. Each new lead a monitor emails you costs 25 credits ($0.50), the same as unlocking it, and you set the most leads per email. No charge when there's nothing new.

A lead you can call

Business name, address, filing type and date, map location and posted hours. Owner or registered-agent contact is included when a public filing names one.

How a POS team uses it

Step 1

Pick your territory

Choose the states and cities your reps cover. Every lead is a real, mapped restaurant location, de-duplicated across sources.

Step 2

Choose your list

Work new filings for restaurants that haven't opened, or open POS Opportunities for open restaurants with no supported POS detected.

Step 3

Call during the build-out

Reach the owner while the space is still being set up and the POS contract isn't signed.

Where the data comes from

Built on public recordsEvery lead starts from a government record: a liquor-license filing, a building or health permit, or a business registration. Each one names the agency it came from. We add details from Google business listings and the business’s own website.
Owner contact when a filing names oneWhen a public business-registration filing lists an owner or registered agent, the lead can include their phone and email, which may be personal. A data provider does the matching. Numbers on Do-Not-Call lists are left out.

Questions

How early do you find these restaurants?
It depends on the filing. Build-out permits and liquor-license filings usually show up weeks to months before opening. Pre-opening inspections show up days to weeks before.
Can you tell me which POS a restaurant uses?
Often. POS & Tech Lookup checks a restaurant's website and online-ordering links for known POS and ordering systems. When it finds none, the result is “No POS detected”. That means we found no sign of one online, and the restaurant may still have one. Restaurants that haven't opened yet usually have no website to check.
Which states do you cover?
The Restaurant Database (liquor licenses) covers California, Colorado, Connecticut, Florida, Georgia, Illinois (Chicago only), Massachusetts (Boston only), New York, Oregon, Pennsylvania, Texas, Virginia, Washington and the District of Columbia. Early leads (pre-opening filings, build-out permits and new food-service licenses) add Delaware, Kentucky, Louisiana, Maryland, Michigan, Missouri, Nevada, North Carolina, Ohio and Tennessee. The map on our home page shows what we have in each state.
Is this just big chains?
No. Most of the leads are independent restaurants.
Where does the data come from?
Public government records: liquor-license filings, building and health permits, and business registrations. We add details from Google business listings and the business's own website. When a public business-registration filing names an owner or registered agent, a data provider matches that person to a phone number and email address, which can be personal. Numbers on Do-Not-Call lists are left out. We don't scrape LinkedIn, social networks or people-search websites.

Make the first call in your territory.

Start free and see which restaurants filed in your states this week.

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